Thursday, October 1, 2009

Off Page Optimisation Consists of…

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- Blog Articles/Posting
- Conversion Analysis
- Goal Tracking Reporting
- Analytics Reporting
- Keyword Ranking Analysis
- Forum Posting
- Blog Commenting and Conversation
- One Way Links
- Social Bookmarking
- Paid Directory Submissions
- Free Directory Submissions

On Page Optimisation Consists of…

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- URL Structure
- Meta Tags
- Site Layout & Architecture
- Site Map Checks
- Title Tags
- Goal Tracking and Implementation
- H1 Tags
- ALT Tags
- Duplicate Content Checks
- Keyword Densities
- Content Updates

what is in off page in seo

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1. Article marketing.
2. Forum marketing.
3. Advertising.
4. Triangular links.
5. Social networks.

On Page SEO Basics

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# Make sure that all of your web pages can be indexed by search engines - make sure that they all have at least one link from somewhere on your site.

# Make sure that you have unique content on every single page.

# Make sure that your meta-tags are arranged correctly - your page title tags and description tags should describe the content of your different web pages. The page title tags should be less then 68 characters and the description tags more detailed but less then 148 characters.

# Make sure you label the different headers on your web pages using H tags.

# Make sure that your web page URLs are SEO friendly, use mod re-write for Linux and Apahche hosting or use IIS redirect for Windows. Ideally make it so that the URLs describe your content i.e. use domain.com/blue-widgets.php as apposed to having something like domain.com/product.php?cat=146. Use hyphens or underscores to separate words in the URLs.

what is Keyword Density

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Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page.It's a commonly understood and agreed principle of effective SEO that the proper use of keywords and keyword tools holds the key to not only high but also appropriate search engine ranking. Keywords are the reasons that people discover a website.

what is Link-Trading

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Link trading is the task of getting links to your site on other sites by trading.. umm.. links. This is done to get more traffic to you web site. Link trading creates more traffic in two main ways, increased search engine rankings and also from the traffic the links themselves generate from people clicking on them.

How Can I get good PageRank in google???????

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Well pagerank is a function of-
1)no. of links pointing to your site
2)Pagerank of the site that links to you
3)No. of outgoing links that the linking site have

So, to increase pagerank-
1)Build links
2)Try to get links from high PR sites
3)Try to get links from a site that has minimum no. of outgoing links
4)Internally link your relevant pages to each other.

To build links-
1)Submit your site in web directories
2) write articles and submit them into article directories
3)comment in forums and blogs of same niche
4)Build quality, unique content
5)Use post exxchange feature in smorty and socialspark
6)offer to be a guest writer on other blogs