SOFTECH SOLUTIONS

Off Page Optimisation Consists of…

2009-10-01T10:44:00.004-07:00

- Blog Articles/Posting
- Conversion Analysis
- Goal Tracking Reporting
- Analytics Reporting
- Keyword Ranking Analysis
- Forum Posting
- Blog Commenting and Conversation
- One Way Links
- Social Bookmarking
- Paid Directory Submissions
- Free Directory Submissions

On Page Optimisation Consists of…

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- URL Structure
- Meta Tags
- Site Layout & Architecture
- Site Map Checks
- Title Tags
- Goal Tracking and Implementation
- H1 Tags
- ALT Tags
- Duplicate Content Checks
- Keyword Densities
- Content Updates

what is in off page in seo

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1. Article marketing.
2. Forum marketing.
3. Advertising.
4. Triangular links.
5. Social networks.

On Page SEO Basics

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# Make sure that all of your web pages can be indexed by search engines - make sure that they all have at least one link from somewhere on your site.

# Make sure that you have unique content on every single page.

# Make sure that your meta-tags are arranged correctly - your page title tags and description tags should describe the content of your different web pages. The page title tags should be less then 68 characters and the description tags more detailed but less then 148 characters.

# Make sure you label the different headers on your web pages using H tags.

# Make sure that your web page URLs are SEO friendly, use mod re-write for Linux and Apahche hosting or use IIS redirect for Windows. Ideally make it so that the URLs describe your content i.e. use domain.com/blue-widgets.php as apposed to having something like domain.com/product.php?cat=146. Use hyphens or underscores to separate words in the URLs.

what is Keyword Density

2009-10-01T10:43:00.003-07:00

Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page.It's a commonly understood and agreed principle of effective SEO that the proper use of keywords and keyword tools holds the key to not only high but also appropriate search engine ranking. Keywords are the reasons that people discover a website.

what is Link-Trading

2009-10-01T10:43:00.001-07:00

Link trading is the task of getting links to your site on other sites by trading.. umm.. links. This is done to get more traffic to you web site. Link trading creates more traffic in two main ways, increased search engine rankings and also from the traffic the links themselves generate from people clicking on them.

How Can I get good PageRank in google???????

2009-10-01T10:42:00.002-07:00

Well pagerank is a function of-
1)no. of links pointing to your site
2)Pagerank of the site that links to you
3)No. of outgoing links that the linking site have

So, to increase pagerank-
1)Build links
2)Try to get links from high PR sites
3)Try to get links from a site that has minimum no. of outgoing links
4)Internally link your relevant pages to each other.

To build links-
1)Submit your site in web directories
2) write articles and submit them into article directories
3)comment in forums and blogs of same niche
4)Build quality, unique content
5)Use post exxchange feature in smorty and socialspark
6)offer to be a guest writer on other blogs

Blackhat & Whitehat SEO methods?

2009-10-01T10:42:00.001-07:00

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users. Another class of techniques, known as black hat SEO or spamdexing, use methods such as link farms and keyword stuffing that tend to harm search engine user experience. Search engines look for sites that employ these techniques and may remove them from their indexes.The initialism "SEO" can also refer to "search engine optimizers", a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems, URLs, and shopping carts that are easy to optimize.

Unique SEO content

2009-10-01T10:41:00.003-07:00

If you are going to use SEO content make sure you re-write/recyle SEO content and make it sound unique for each site. Follow these tips:

Completely re-write t he first and last paragraphs.
Change the title and subheaders.
Pick a few sentences from each paragraph and switch sentences.
Always remember to use subheaders.
Remember to use your keywords in the title, first and last paragraphs.

You don't have to spend a lot of time revising your content to make it sound fresh and unique.

ways to get fast index?

2009-10-01T10:41:00.001-07:00

Get few quality backlinks from high trafic websites or blogs, it helps alot in getting your website index at google quickly! sumbit your sites to free directories.. put your websites at signatures in differnent forums lke DP..do link exchange with websites & blogs ...its all helpful both in short term as well as long run.

SOFTECH SOLUTIONS

2009-08-22T07:29:00.000-07:00